How Twitter Can Grow Your Business, Traffic and Sales in 2020
Nobody can deny the importance of social media in today’s society.
Brands must be on there to make an impact. Usage is increasing by the day.
Did you know that 2 billion of the 7 billion people in the world use social media?
Can you risk ignoring it in your business?
No, you can’t.
A prominent social media presence will work wonders for your business.
Let's get into 13 ways to use Twitter to grow your business, traffic and sales.
Ways Twitter Can Grow Your Business in 2020
1. Implement Twitter Cards
You want every tweet you send to stand out -- and Twitter cards are a great way to do this.
You can set up your website to make sure that when people share your posts, the image shows up in the tweets they send. Like this:
There are 7 other types of Twitter cards besides the large image card used above.
You can learn how to set them up here.
Once you set up Twitter cards on your website, go to http://smo.knowem.com/, enter your web address and click on the Twitter tab. (this will tell you if your Twitter cards are set up correctly)
2. Build Your Twitter Followers
If your Twitter followers are engaged and well targeted, increasing their number can benefit your business.
Social Quant is a tool that quickly increases your relevant Twitter followers by using data and analytics to find suitable users and conversations.
You can select keywords to target. As your follower numbers increase, you'll also get more engagement and clicks through to your website.
You can learn more about how to build your Twitter followers at How to Be Successful on Twitter (7-Day Plan I Wish I Had).
3. Identify Influencers and Engage with Them
When you engage with influencers -- you're creating the opportunity to gain more followers, more engagement and more traffic to your website.
If somebody is an influencer in your field, they already have the audience you want!
So building great relationships can pay dividends.
Using SocialBro, you can make the process of finding these influencers easy.
You sign up for the service (there are free and paid options) and connect your Twitter account.
Next, click on Target and then Discover New Twitter Users.
Input a keyword related to your industry and hit search.
You will see an interface like this (this example uses the keywords ‘content marketing’):
Twitter users are arranged in order of their follower numbers. You can use the controls on the left of the screen to narrow your search down.
You might only want to see influential users, or those with a certain number of followers.
You can then identify influencers and follow them directly from the SocialBro interface by hovering your mouse over their profile info.
You can also add them to your Twitter lists (more on this next!) or send them a tweet or a direct message directly from SocialBro.
This will save you a lot of time since you don’t have to switch from the SocialBro interface to Twitter to search for each new person you find.
It makes easy work of identifying the important people on Twitter you might have missed.
Learn more about how to use SocialBro in your Twitter strategy at How to Create the Perfect Twitter Marketing Strategy.
4. Use Twitter Lists to Manage Your Contacts
As you follow higher numbers of people, your timeline might feel overwhelming.
If there are people you really want to keep track of, and whose tweets you don’t want to miss, add them to a Twitter list and follow that alongside (or instead of) your main timeline.
Tools like Hootsuite and TweetDeck allow you to set up columns to follow tweets from your lists easily.
You can make these lists public (so the people on the list know they are on it) or private (so they don’t know). Or you can subscribe to public lists that other users have created.
Here are a few easy tips to find lists created by other people:
- When looking at an influencer's Twitter profile, click through to see if they've built any public lists
- Look more closely at the Twitter lists you've been added to over the years
- Go to Google and search by typing in this thread - site:twitter.com inurl:lists <insert search term>
5. Use Twitter Ads to Target Your Email List
Your email list is made up of people who have chosen to hear more from you, so they are great people to target with your ads.
They have already shown you that they're interested!
When setting up your ad, use Tailored Audiences and upload your email list.
Twitter will match those email addresses with registered users and target them when you have something to promote.
This is another great way to use Twitter to grow your business.
6. Use the Right Hashtags
Did you know that tweets containing 1 or 2 hashtags have 21% higher engagement than those with 3 or more?
It can be tempting to squeeze every hashtag you can think of into a tweet to attract attention -- but it seems that’s a really bad idea!
This means you have to be careful and narrow down your hashtag choice to 1 or 2 per tweet (if you were using more than this).
If you don’t use any hashtags, maybe this is the time to start. They are great for visibility and getting your tweets in front of more people.
But how do you choose which hashtags are best?
Ritetag is a tool that will help you to identify the right hashtags to use.
Enter a keyword related to your industry and Ritetag will provide you with a long list of relevant hashtags.
Not just that, they include metrics on:
- How many times a hashtag has been used
- How many retweets those tweets got
- How many of the tweets contained links
- How many contained images
- How many views they received in total
This is valuable info for any marketer.
Here's what happened when we used the keyword ‘marketing’:
With this information, you'll be able to choose the most relevant hashtags.
Plus, these are the hashtags that have already been proven to encourage engagement and interactions.
This is another effective way to use Twitter to grow your business.
7. Research Your Competitors’ Audiences
Do you want to find out who your competitors are engaging with on Twitter? Do you want to connect with new people? Those who others in your field are already interacting with?
Using Twitonomy, you can enter any Twitter username and receive a detailed analysis of their profile.
This is what it shows for my profile. You can see there are details on how frequently I post -- and some of the people I follow and who follow me back.
If you scroll down further on this page, you can find the really valuable information about my Twitter connections:
Are there people in your industry who others are already connected to? People who you’ve not spotted yet?
Twitonomy could be a great way to find them. Enter your competitors’ usernames and see if any names pop up again and again.
Check there are no hashtags you’re missing out on, either!
8. Monitor Twitter for Keyword Mentions
Tools like Hootsuite and TweetDeck let users set up search columns so any mention of a particular word or phrase is immediately highlighted.
For example, let's say you run a restaurant and want to identify people looking for somewhere great to eat in your area.
You may want to search for words like “food recommendations” or “where to eat” and a mention of your town or city.
Next, you can follow up and respond to those tweets (in a non-spammy way, of course!). Start to build relationships and make new contacts.
Whatever your business, think about the kinds of keywords people search for when they're looking for help. Search for those and respond!
9. Setup UTM Tracking
UTM tracking might sound -- and look -- a bit complicated.
But once it's set up, it offers you a brilliant way to track and analyze any links you share.
UTM tracking is adding on additional info to links you share so you can track where people clicked on them and what happened after they clicked.
To get started with UTM tracking, you need to create unique URLs for each link you post on social media.
For example -- let's say you have a Twitter ad in place, but you're also sending out organic tweets.
Google Analytics may not be able to work out which clicks to your site came from the Twitter ad and which came from your other tweets.
This makes it impossible to track conversions, bounce rates and sales.
UTM tracking solves this problem by creating individual URLs for every link so you can add info about whether a link is from paid or organic traffic.
To set up these URLs -- use the Google URL Builder. Start tracking your links in Google Analytics to really understand where your traffic comes from, and how your different site visitors behave.
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